As I’ve worked through reimagining the brand for Lily and Vine Floral Design, I’ve come to realize just how much potential this business has to evolve. The original concept of creating stunning floral arrangements for weddings, events, and special occasions is already strong. But as I thought about how Lily and Vine could reach even more people, I realized there’s an opportunity to add an educational aspect that would really elevate the business.
For me, the vision is simple: I want Lily and Vine to become a space where creativity blooms, not just in floral arrangements but in the hearts of the people who walk through the door. While flowers will always be at the heart of the business, I’m excited to introduce the concept of hands-on workshops and educational classes to make the brand more interactive, inclusive, and community-oriented.
Flowers are not only beautiful, they have a unique ability to connect us to nature, to creativity, and even to one another. There’s something powerful about the process of arranging them, whether it’s for a special occasion or simply as an everyday gesture. This is what I want the rebrand to convey: Lily and Vine isn’t just a florist it’s a place where people can learn, experiment, and grow through the art of floristry.
The new brand identity will reflect this shift toward education and community. I envision a fresh and modern look that combines elegance with creativity. I want the visuals to feel like stepping into a cozy yet sophisticated space where you can explore and grow. The current logo for Lily and Vine is beautiful, but I believe it can evolve to more clearly reflect both the floral artistry and the educational element. The logo could incorporate elements like delicate vines or lilies with a clean, modern font to make it feel approachable while still exuding the high-quality, expert touch the business is known for.
The overall tone of the brand will be friendly and inviting, while still showcasing Lily and Vine’s professionalism. When customers visit the shop or the website, I want them to feel like they’re walking into a space that’s not just about buying flowers, but about connecting with a community and learning something new. That’s why the workshops will play such a big role in the rebrand. Whether it’s a beginner’s class on basic flower care or an advanced workshop on creating wedding arrangements, each class will be designed to make people feel empowered and excited about florals.
Of course, I don’t want to lose what makes Lily and Vine special in the first place, the stunning floral designs that have built the business’s reputation. The flowers will always be the star of the show, but now I see them as a gateway to something deeper. The workshops will not only teach people how to create beautiful arrangements, but also give them the tools to appreciate and care for flowers in a more meaningful way.
Meghan Mackay 